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Part 1-2. As much as we thirst for approval, we dread condemnation.

B. F. Skinner, the world-famous psychologist, proved through his experiments that an animal rewarded for good behavior will learn much more rapidly and retain what it learns far more effectively than an animal punished for bad behavior. Later studies have shown that the same applies to humans.

 

By criticizing, we do not make lasting changes and often incur resentment.

 

Hans Selye, another great psychologist, said, "As much as we thirst for approval, we dread condemnation."

 

The resentment that criticism engenders can demoralize employees, family members and friends, and still not correct the situation that has been condemned.

 

dread: (…을) 몹시 무서워하다; (안 좋은 일이 생길까 봐) 두려워하다

1. to fear greatly; be in extreme apprehension of:
to dread death.
2. to be reluctant to do, meet, or experience:
I dread going to big parties.

 

condemnation: 비난

condemn: to express an unfavorable or adverse judgment on; indicate strong disapproval of; censure.

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