darn

darn: 비격식 (darned)
(damn 대신에 쓰는 가벼운 욕설로) 젠장맞을, 빌어먹을
 
"Darned" is an adjective commonly used as a euphemistic (완곡한) alternative to stronger language, such as "damned" or "damn." It is often used to express mild frustration, annoyance, or emphasis without using explicit or offensive language. For example, instead of saying, "This is a damned difficult problem," someone might say, "This is a darned difficult problem." It's a way to convey a similar sentiment without using more explicit language. 
 

These darned companies are so good, they always seem to come up with something that makes them more compelling than we thought

 
Certainly! In this sentence, the speaker is expressing a sense of frustration or perhaps admiration toward the companies in question. Let's break it down:

1. "These darned companies": The use of "darned" here adds a touch of frustration or annoyance, suggesting that the speaker might find these companies somewhat troublesome or challenging.
2. "are so good": Despite the frustration implied by "darned," the speaker acknowledges that the companies are highly competent and effective.
3. "they always seem to come up with something": The speaker is highlighting the companies' ability to continuously innovate or introduce new ideas or products.
4. "that makes them more compelling than we thought": The innovations or new developments from these companies are not only surprising but also make them more attractive or appealing than the speaker initially expected.

In summary, the speaker is expressing a mix of frustration and admiration for the companies' consistent ability to surpass expectations and stay compelling in their offerings.